September 2003

JEWELRY INSURANCE ISSUES (formerly IM News), provides monthly insight and information for jewelry insurance agents, underwriters and claims adjusters.

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Jewelry Insurance Issues

Table of Contents

Click on article titles in red

2017

Moral Hazard, Documents and the Bottom Line - January

Ruby and Jade - February

How to mail a diamond - March

Jewelry Insurance Appraisal Standards: JISO - April

Describing a gem's color - May

Why not just put jewelry on the Homeowner policy? - June

2016

Inflated appraisals—alive & well! Shady lab reports—alive & well! MORAL HAZARD—ALIVE & WELL! - January

Clarity Enhancements v. Inherent Vice - February

How green is my emerald? - March

Cruise Jewelry - What's the problem? - April

Crown of Light®- how special is it? - May

Diamonds at Auction — Big gems, big prices, and the trickle-down effect - June

Are you sure her wedding jewelry is covered? - July

What Affects Jewelry Valuation? - August

What to look for – on the jewelry appraisal, on the cert, and on other documents - September

Bigger & Bigger Diamonds - October

Scam season is always NOW - November

Ocean Diamonds - December

2015

Pair & Set Jewelry Claims and the Accidental Tourist - January

Is that brand-name diamond a cut above the others? - February

Vacation Jewelry – Insurer beware! - March

Apple's Smartwatch – The risk of a wrist computer - April

Why you should read that appraisal - May

Smoking Gun! - June

Color-Grading Diamond: the Master Stones - July

Padparadscha—a special term for a special stone - August

Jewelry Appraisal Fees - September

Insuring a Rolex - steps to take, things to consider - October

Diamond camouflage and how to see through it - November

GIA Hacked! - December

2014

Who Grades? - January

Sales, discounts, price reductions, bargains, specials, mark-downs . . . . and valuation - February

Credential Conundrum - March

Frankenwatches - April

Fakes, fakes, and more fakes - May

Marketing Confusion — What is this gem anyway? - June

12 Reasons Not to Insure a Rolex! - July

Why NOT to insure a Rolex: Reasons 5-7 - August

Why NOT to insure a Rolex: Reasons 8-10 - September

Why NOT to insure a Rolex: Reasons 11-12 - October

The Doublet Masquerade - November

Is the gem suitable for the jewelry? Is this a good insurance risk? - December

2013

Wedding Rings on HO? NO! - January

Silver: the new gold - February

Point Protection - March

Tiffany v. Costco - April

What counts in valuing a diamond? - May

Appraising Jewelry - What's a credential worth? - June

A Cutting Question concerning vintage diamonds - July

Synthesized Diamonds - Scam update - August

Pretty in Pink - Kunzite on parade... - September

Preventing jewelry losses - October

Scratch a diamond and you'll find . . .??? - November

Synthetics in the Mix - December

2012

Advanced Gem Lab - A deeper look at colored gems - January

Whose Diamond? - February

Appraisal Inflation - It Keeps On Keeping On - March

Big Emerald - April

Changing colors and making gems: Are we seeing "beautiful lies"? - May

Diamonds - Out of Africa. . . or out of a lab? - June

Appraiser's Dream Contest - July

GIA & the Magic of Certificates - August

Pricey when it's hot: What happens when it's not? - September

Fooling With Gold - October

Tanzanite – December's stone - November

Branding Diamonds - What do those names mean? - December

2011

Unappraisable Jewelry - January

Replicas - Are they the real thing? - February

Composite Rubies- From bad to worse - March

Jewelry Hallmark - A Well-Kept Secret - April

Non-Disclosure: Following a Trail of Deception - May

Preserving the Diamond Dream - June

Spinel in the Spotlight - July

Jewelry 24/7 - Electronic Shopping - August

Diamond Bubble? - September

Disclosure: HPHT - October

"Hearts & Arrows" Diamonds - November

How a Gem Lab Looks at Diamonds - December

2010

Emeralds - And What They Include - January

Pink Diamonds: From Astronomical to Affordable - February

Palladium-the Other Precious White Metal - March

Bridal Jewelry - April

The Corundum Spectrum - May

How Photos Cut Fraud - and help the insured - June

The Price of Fad - July

Old Cut, New Cut-It's All about Diamonds - August

EightStar Diamonds-Beyond Ideal - September

The Hazard of Fakes - October

Jewelry with a Story - November

Counterfeit Watches - December

2009

Blue Diamond-cool, rare and expensive-sometimes - January

Turning Jewelry into Cash—
Strategy in a Bad Economy
- February

Enhancing the Stone - March

Being Certain about the Cert - April

Every Picture Tells a Story - May

Color-Grading Diamonds - June

The Newest Diamond Substitute - July

What Happens to Stolen Jewelry - August

Jewelry As an Investment - September

Black Diamond: Paradox of a Gem - October

Protect Your Homeowners Market—Keep Jewelry OFF HO Policies! - November

What’s So Great about JISO Appraisal Forms & Standards? - December

2008

Garnet - and Its Many Incarnations - January

Organic Gems - February

Do Your Jewelry Insurance Settlements Make You Look Bad? - March

Don't Be Duped by Fake JISO Appraisal - April

Diamonds in the Rough - May

The Cultured Club - June

Sapphire-Gem Superstar - July

It's a Certified Diamond! 
- But who's saying so?
- August

FTC Decides: Culture Is In! - September

Paraiba Tourmaline – What's in a Name? - October

How Fancy is Brown? - November

CZ – The Great Pretender - December

2007

Moissanite's New Spin - January

Online Jewelry - Buying and Insuring - February

Blood Diamonds - March

Damaged Jewelry, Don't Assume!- April

Chocolate Pearls - May

Appraisal Puff-Up vs Useful Appraisal - June

It's Art, but is it Jewelry?
- July

Diamonds Wear Coats of Many Colors - August

DANGER! eBay Jewelry "Bargains" - September

TV Shopping for Jewelry - October

Enhanced Emerald: clever coverup - November

How do you like your rubies -
leaded or unleaded?
- December

2006

The New Platinum: A Story of Alloys - January

Ruby Ruse - February

How Big are Diamonds Anyway? - March

GIA Diamond Scandal
Has Silver Lining for Insurers
- April

Watch Out for Big-Box Retailers Insurance Appraisals - May

Mixing It Up: Natural and Synthetic Diamonds Together - June

Tanzanite - Warning: Fragile - July

Red Diamonds - August

Inflated Valuations & Questionable Certificates - September

Emeralds - October

Where Do Real Diamonds Come From? - November

Counterfeit Watches - The Mushroom War - December

2005

The Lure of Colored Diamonds - January

Synthetic Colored Diamonds - February

Watches: What to Watch for - March

When is a Pear not a Pair? - April

The Truth About Topaz - May

White Gold: How White is White? - June

One of a Kind - or Not - July

Jewelry in Disguise - August

Valued Contract for Jewelry? Proceed with Caution! - September

Antiques, Replicas and All Their Cousins
October

Grading the Color of Colored Diamonds
November

New GIA Cut Grade for Diamonds - December

2004

Synthetic Diamonds - and Insuring Tips - January

Bogus Appraisals and Fraud - February

A Picture is Worth Thousands of Dollars - March

Don't be Duped by Fracture Filling - April

Gem Scams Point to Need for Change - May

What is a Good Appraisal - June

4Cs of Color Gemstones - July

Gem Laser Drilling: The Next Generation - August

Why Update an Appraisal? - September

When to Recommend an Appraisal Update or a Second Appraisal - October

Secrets of Sapphire - November

Will the Real Ruby Please Stand Up - December

2003

Mysterious Orient:
A Tale of Loss
- January

Bogus Diamond Certificates and Appraisals - February

Can Valuations be Trusted? - March

Spotting a Bogus Appraisal or Certificate - April

Counterfeit Diamond Certificates - May

Case of the Mysterious "Rare" Sapphires - June

Politically Correct Diamonds - July

Name Brand Diamonds - September

Princess Cut: Black Sheep of Diamonds - October

Reincarnate as a Diamond - November

Synthetic Diamonds - December

2002

Irradiated Mail/Irradiated Gems - January

Fake Diamonds (Moissonite) - February

GIA Diamond Report - March

AGS and Other Diamond Certificates - April

Colored Stone Certificates - May

Damaged Jewelry: Don't Pay for Nature's Mistakes - June

The Case of the "Self-Healing" Emerald - July

Mysterious Disappearance: Case of the Missing Opals - August

The Discount Mirage - September

What Can You Learn from Salvage? - October

Gaining from Partial Loss - November

Year in Review - December

2001

Colored Diamonds - January

Good as Gold - February

Disclose Gem Treatments - March

FTC Jewelry Guidelines - April

Myths Part I: Each Piece is Unique - May

Myths Part II: Myths, Lies, & Half-Truths - June

New Trend: Old Cut Stones - October

The Appraisal Process - November

Year in Review - December

2000

Deceptive Pricing - January

Gems - Natural or Manmade - February

Jeweler/Appraisal Credentials - March

Fracture Filling - April

Salvage Jewelery - May

Gem Treatments - June

Don't Ask/Don't Tell - A Buying Nightmare - July

Laser Drilling of Diamonds - August

Jeweler Ethics or the Lack Thereof - September

Gem Scam - October

The Truth about Clarity Grading - November

Year in Review - December

 

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Name Brand Diamonds

Hearts & Arrows, Polar Bear, The Leo’s Return of Light, Lazar Kaplan, Hearts on Fire, Tundra, The Ashoka, Ritani, Sirius,
The Royal Asscher Cut . . .

These are some of the name brand diamonds you’ll come across, and there are more every day. Are these brand names important to the insurer?

A brand name is a shortcut to the buyer’s approval. If the consumer respects the name—or in these advertising-weighted days, hears the name often enough—the name itself will make the sale. That’s the aim, anyway.

But a diamond isn’t a box of cornflakes. Each diamond is valued according to its individual attributes. These attributes, the “4 Cs” of diamonds, are color, clarity, carat weight, and cut. Most important of these is cut.

Cut refers to the geometric proportioning of the diamond. A well cut diamond displays luster and brilliance. Light is reflected and refracted so the gem scintillates. A poorly proportioned stone, on the other hand, can appear lifeless and even dark.

In cutting a diamond to good proportions, about 50% of the weight of the original material is lost. Because consumers value size (carat weight), cutters often sacrifice beauty to save weight. The illustrations below show how cut proportions affect the appearance of the diamond and how much weight is lost in a well cut diamond compared to a poorly cut one.

The left illustration shows two well proportioned gems cut from a diamond rough. At right, the same piece of rough could yield two larger stones (greater carat weight), but they would be poorly proportioned and much less attractive. More detailed information.

Although carat weight is what most consumers look for in a diamond, it is the geometric proportioning of the stone—the diamond’s cut—that accounts for fully half the diamond’s valuation.

So: Does a brand name make a difference?

Some companies do have a reputation for quality. Lazar Kaplan is considered the finest diamond cutter in the world. Sirius is a Canadian firm striving to be the best diamond cutter in Canada. For a buyer interested in quality, these are brands to reckon with.

Some names are merely advertising gimmicks. One Web site calls its diamonds superior to “conventional” diamonds—whatever that means. Another seller touts its diamonds as unique in appearance, but really what it describes is any well-cut diamond. Canadian companies are pushing country of origin. A company executive said: “Swiss watches, Italian leather, French wines. Why not Canadian diamonds?”

Increasingly, these diamonds are coming with fancy certificates attesting to the value of that name, that brand, that store, that country of origin. This is sales promotion. As one wholesaler put it: “If you can put water in a bottle and sell it under a brand name, then trust me, you can brand a diamond. It just takes time.”

The good news for insurers is: You don’t need to know which are the good brands or which are hype. What you do need, whenever you insure a diamond, is a detailed appraisal that includes cut proportions. (Note that most diamond certificates, including GIA’s Diamond Report, do not disclose these necessary details.)

Regardless of brand name, it’s the quality of the diamond itself that sets valuation.

NOTE: Cut is not shape.

Do not be misled by appraisals that give a name as the cut of a diamond, such as Round Brilliant, Oval, Marquise, and so forth. Such terms may also be listed on diamond certificates. These names merely designate the shape of the stone. This is useful information but it says nothing about the quality of the diamond.

Cut should always be given in numbers. (On ACORD 18, 78, 79, 805, cut is described on the line that lists Table Percentage, Crown Angle, Girdle Thickness, etc.) To most insurers the numbers will mean nothing, but to a jeweler they tell precisely how the diamond is cut and they are crucial in setting valuation.

FOR AGENTS & UNDERWRITING

When insuring quality diamond jewelry, require a detailed descriptive appraisal, preferably on ACORD 78/79 prepared by Certified Insurance Appraisers™ (CIA™). A brand name says nothing about the diamond’s worth. A certificate provided by the supplier, cutter or seller is not a substitute for an appraisal.

FOR CLAIMS

Ideally, the appraisal on file will contain a complete description of the piece. If the appraisal is inadequate, brand name information may prove useful, since some companies and sellers are known for their quality. An insurer’s expert working on your behalf can help supply more information about valuation. Above all, do not assume that a brand name automatically justifies a high price, since poorly cut diamonds often masquerade as “branded” diamonds.

NEXT ISSUE

Princess Cut: The Black Sheep of Diamonds

 

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